If you're a writer planning to self-publish your work, you're probably investigating print-on-demand books. Their popularity versus traditional printing and book fulfillment services is based on the premise of making a profit while taking no risk holding inventory. There's safety in a responsibility-free publishing arrangement for someone taking a chance on writing a book without knowing whether it will sell. But on the flip side, it cuts into profits and keeps a bookseller/printer between you and your readers. These sacrifices may be worth it if you're risk averse or lack the funds, but can cost you in the long run.

When you get into a print-on-demand (POD) set-up, you also may need to accept templates or pre-set items that make your book fit into a system. You may be disappointed if you want it to be image-building and have a unique branded look. If you print the book with a professional printer in advance, the floodgates open, and you can have more options. The dilemma self-publishers face is keeping costs down while competing effectively against high-quality books from traditional publishers. Regardless of publishing technique, everyone competes for the same readers with high expectations.

The other selling point of on-demand publishing is book order fulfillment. But there are order fulfillment houses out there that can help. Anyone selling books in medium or large volumes can do better with outside printing and order fulfillment than staying inside the POD system. Each has advantages and disadvantages, and the best way to make you decide is to gather information and become well-informed. Writing and self-publishing a popular book that sells well can be lucrative. Marketing your book to reach your target readers will also be vital if you want to become a successful writer.

Self-publishing offers freedom and flexibility, but also brings challenges. While print-on-demand may offer a lower initial cost and reduced risk, it may limit certain design and customization options. On the other hand, self-publishing with a professional printer may provide more creative control but comes with higher upfront costs. It's essential to weigh these factors and consider your goals and budget when deciding on the best option for your book. Regardless of your chosen path, the key to success lies in creating a high-quality product and implementing a strategic marketing plan to reach your audience.